
George Wilson learned the hard way that there’s no such thing as a free lunch — or, in his case, a free dinner that cost him a chunk of his retirement savings.
As a retiree, he regularly received postcards in the mail, offering to teach him about finance and how to make money in retirement. They usually involved a presentation at a nice restaurant, and he would go without acting on any of the investment advice.
But on one occasion, Wilson did take the bait after a brochure he received in 2010 inviting him to an evening at Ruth’s Chris Steak House ended up costing him $158,000.
“It was a very good restaurant. And so, of course, it caught my attention,” Wilson said in an interview.
At that fateful dinner, he enjoyed his favorite top sirloin steak, asparagus tips, and a “fabulous” chocolate cake. He also met David Escarcega, one of the hosts and a broker who would eventually advise him to invest in so-called non-correlated, fixed-income alternative products from the now-bankrupt firm GWG.
Years later, Wilson is still fighting to regain what he lost from that investment. An arbitration decision recently awarded him $267,252 in compensation, including emotional distress damages from the last broker who facilitated the transaction. But the respondent only paid approximately $103,363.40 toward sanctions and the award. After costs, Mr. Wilson will end up with almost no payout, according to his attorney.
Fancy restaurants with presentations are a common practice in the industry, says financial planner Michael Murray, adding that there are services that provide mailing lists of people with a certain net worth, and retirees are often on them because it’s where wealth tends to be concentrated.
But those meals aren’t really free, Murray said. They’re predominantly set up to sell high-commission products. In GWG’s case, brokers earned up to 8% in commissions. What advisors can earn from one of these events pays for the meals and more. Picture a scenario where an advisor signs up $500,000 worth of investments with an 8% commission rate; that’s a $40,000 payout. The math is very favorable for those who do this regularly, he added.
Meanwhile, invitees feel like the hosts have done something nice for them and there’s an implication that they should do something back, Murray noted. “So I think certain people will go to these dinner seminars and almost feel an obligation to work with someone.”
They’re referred to as “free lunch seminars,” said Adam Gana, a securities attorney who worked on Wilson’s case. They’re common in the industry. But Gana says that when brokerage firms offer them, he tells clients to run the other way.
“We see them all the time,” Gana said. “I’ve represented 3,000 investors over the last 15 years, and in so many of those instances when we’re dealing with a horrific product, a non-traded product, a product that’s just terrible for investors, it usually starts with a free lunch.”